I conducted competitive research to analyze how similar companies positioned themselves online, identifying opportunities for differentiation and clarity. This helped inform decisions around content hierarchy, messaging, and overall structure.

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I also explored different website builders, layouts, and visual styles to determine the most effective combination of design, usability, and brand alignment. Throughout the process, I collaborated closely with the lead developer and founders through regular meetings to ensure alignment and momentum.

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This project strengthened my ability to translate business strategy into digital experience, balance stakeholder input, and bring clarity to early-stage ambiguity. The final result was a cohesive and professional website that effectively represents the company’s mission.
 

I collaborated with the team at Legacy4 to design and launch their company website, while also supporting administrative initiatives such as refining investor pitch decks and marketing materials.

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Although the project did not follow a traditional UX framework, I approached it with a user-centered mindset. I reviewed internal documents and business materials to deeply understand the company’s vision, value proposition, and target audience. From there, I distilled complex information into clear, structured website content, determining what was essential, what could be simplified, and how best to communicate the company’s story.